About

Minimize® was founded in 2001 by Colin McStravick, following his 20+ year career in architecture, with a focus on creating websites for design-savvy clients in A/E/C related industries.

Since 2009, Kelly Perso Design has provided high caliber graphic, branded environment, and web design for a variety of A/E/C clients, clean energy companies, small businesses, and non-profit organizations.

Our direct experience in the field facilitates the synthesis of
creative design with advanced web development strategies. 

We “demystify the mysteries of the internet”; simplifying the complexities involved with creating and maintaining websites. 

Visual clarity, intuitive UI, and carefully crafted ease-of-use are our core development principles.

simple, clean design for the web

Your Team

Colin McStravick

Founder
Lead Web Developer

Bachelor of Architecture
University of Cincinnati

College of Design, Architecture, Art, and Planning

Kelly Perso

Lead Graphic Designer

Bachelor of Fine Arts, Graphic Design
Ball State University

Marketing Minor, Photography Emphasis, Architectural Studies

Joshua Markus

Web Developer

Bachelor of Arts, Media & Theatre Arts
Montana State University-Bozeman

LaunchCode
Portland, Oregon

Julie Weber

Julie Weber

SEO Expert

Bachelor of English and Professional Writing

A/E/C Specialty

Shawn Thompson

Account Specialist

A/E/C ? 

Yeah you know me.

Colin has a degree in Architecture (Go Bearcats!) and worked at a large Portland Architecture firm for 15+ years. Kelly worked in the same firms’ marketing department for several years; together they collaborated on various projects and marketing proposals. 

Since then, Kelly and Colin have been honored to work with some of the best designers and creative thinkers around, creating beautiful, highly effective websites for A/E/C firms of all shapes and sizes.

We’ve been there.

We understand how designers think and communicate, both verbally and visually.

We get it.

Selected Partners

We’re honored to have collaborated with the following organizations:

ARCHITECTURE

AIA Oregon

AIA Portland

Altus Architectural Studios

Architecture Foundation of Oregon (AFO)

Capri Architecture

Carleton Hart Architecture

Christie Architecture

Clark/Kjos Architects

CSO Architects

Dangermond Keane Architecture

DGA

Ellen Fortin Design + Architecture

FFA Architecture and Interiors

Hacker

Inhabit Design

Jones Architecture

Joseph A Karman Architect

JRJ Architects

Lever Architecture

LRS Architects

M Studio Architecture

Mosaic Architecture

Paul McKean Architecture

Peninsula Custom Homes

Persinger Architects

Peter Meijer Architect

Quattrocchi Kwok Architects

SERA Architects

TLCD Architecture

TVA Architects

WMB Architects

Woofter Bolch Architecture

ZGF Architects

HEALTH / MEDICINE

Beyond Benign

Dreyer Dermatology

Left Coast Wellness

My Green Lab

ENGINEERING

GeoDesign

NWESI / Northwest Engineering Service

PASE – Peoples Associates Structural Engineers

R&A Engineering Solutions

Sargent Engineers

Säzän Group

ZFA Structural Engineers

CONSTRUCTION

Crutcher Structures

Jackson Contractor Group

Lease Crutcher Lewis

SUBCONTRACTORS

NECA, Oregon-Columbia Chapter

O- LLC

Pioneer Waterproofing

Spectrum Systems Design

CIVIC

America Walks

The Food Trust

OHSU School of Medicine Alliance

Oregon Black Pioneers

The Ronald W. Naito MD Foundation

Trillium Family Services

Urban Tour Group

Woodlark Hotel

DEVELOPMENT

Cairn Pacific

Curis Design

Erika Wrenn / Urban Real Estate Broker

Prodigy Property Management

Shotgun Creek Investments

Toni King & Associates

INTERIOR DESIGN

Ash Pierce Design

Environments

IIDA Hawaii Pacific

IIDA Oregon

IIDA Southwest

Kendall Wilkinson Design

Kriste Michelini Interiors

Madtes Design

WM Studio / Cynthia Mosby Design

LANDSCAPE
ARCHITECTURE

Lango Hansen Landscape Architects

Murase Associates

Samuel H. Williamson Associates

Shapiro Didway

Walker Macy

ENVIRONMENTAL

Anderson Krygier

Bonneville Environmental Foundation

Elakha Alliance

Knot

Raedeke Associates

Susan Emmons Studio

A/E/C CONSULTING

Breuer Consulting Group

ARTS & CULTURE

Cannon Beach Arts Association

Dig Vinyl

Don Frank Photography

Drivers Club

El Chinito Gordo Tucson

Jackalope Studios