Minimize® was founded in 2001 by Colin McStravick, following his 20+ year career in architecture, with a focus on creating websites for design-savvy clients in A/E/C related industries.
Since 2009, Kelly Perso Design has provided high caliber graphic, branded environment, and web design for a variety of A/E/C clients, clean energy companies, small businesses, and non-profit organizations.
Our direct experience in the field facilitates the synthesis of
creative design with advanced web development strategies.
We “demystify the mysteries of the internet”; simplifying the complexities involved with creating and maintaining websites.
Visual clarity, intuitive UI, and carefully crafted ease-of-use are our core development principles.
simple, clean design for the web
Your Team

Colin McStravick
Founder
Lead Web Developer
Bachelor of Architecture
University of Cincinnati
College of Design, Architecture, Art, and Planning

Kelly Perso
Lead Graphic Designer
Bachelor of Fine Arts, Graphic Design
Ball State University
Marketing Minor, Photography Emphasis, Architectural Studies

Joshua Markus
Web Developer
Bachelor of Arts, Media & Theatre Arts
Montana State University-Bozeman
LaunchCode
Portland, Oregon

Julie Weber
SEO Expert
Bachelor of English and Professional Writing
A/E/C Specialty

Shawn Thompson
Account Specialist
A/E/C ?
Yeah you know me.
Colin has a degree in Architecture (Go Bearcats!) and worked at a large Portland Architecture firm for 15+ years. Kelly worked in the same firms’ marketing department for several years; together they collaborated on various projects and marketing proposals.
Since then, Kelly and Colin have been honored to work with some of the best designers and creative thinkers around, creating beautiful, highly effective websites for A/E/C firms of all shapes and sizes.
We’ve been there.
We understand how designers think and communicate, both verbally and visually.
We get it.
Selected Partners
We’re honored to have collaborated with the following organizations:
ARCHITECTURE
AIA Oregon
AIA Portland
Altus Architectural Studios
Architecture Foundation of Oregon (AFO)
Capri Architecture
Carleton Hart Architecture
Christie Architecture
Clark/Kjos Architects
CSO Architects
Dangermond Keane Architecture
DGA
Ellen Fortin Design + Architecture
FFA Architecture and Interiors
Hacker
Inhabit Design
Jones Architecture
Joseph A Karman Architect
JRJ Architects
Lever Architecture
LRS Architects
M Studio Architecture
Mosaic Architecture
Paul McKean Architecture
Peninsula Custom Homes
Persinger Architects
Peter Meijer Architect
Quattrocchi Kwok Architects
SERA Architects
TLCD Architecture
TVA Architects
WMB Architects
Woofter Bolch Architecture
ZGF Architects
HEALTH / MEDICINE
Beyond Benign
Dreyer Dermatology
Left Coast Wellness
My Green Lab
ENGINEERING
GeoDesign
NWESI / Northwest Engineering Service
PASE – Peoples Associates Structural Engineers
R&A Engineering Solutions
Sargent Engineers
Säzän Group
ZFA Structural Engineers
CONSTRUCTION
Crutcher Structures
Jackson Contractor Group
Lease Crutcher Lewis
SUBCONTRACTORS
NECA, Oregon-Columbia Chapter
O- LLC
Pioneer Waterproofing
Spectrum Systems Design
CIVIC
America Walks
The Food Trust
OHSU School of Medicine Alliance
Oregon Black Pioneers
The Ronald W. Naito MD Foundation
Trillium Family Services
Urban Tour Group
Woodlark Hotel
DEVELOPMENT
Cairn Pacific
Curis Design
Erika Wrenn / Urban Real Estate Broker
Prodigy Property Management
Shotgun Creek Investments
Toni King & Associates
INTERIOR DESIGN
Ash Pierce Design
Environments
IIDA Hawaii Pacific
IIDA Oregon
IIDA Southwest
Kendall Wilkinson Design
Kriste Michelini Interiors
Madtes Design
WM Studio / Cynthia Mosby Design
LANDSCAPE
ARCHITECTURE
Lango Hansen Landscape Architects
Murase Associates
Samuel H. Williamson Associates
Shapiro Didway
Walker Macy
ENVIRONMENTAL
Anderson Krygier
Bonneville Environmental Foundation
Elakha Alliance
Knot
Raedeke Associates
Susan Emmons Studio
A/E/C CONSULTING
Breuer Consulting Group
ARTS & CULTURE
Cannon Beach Arts Association
Dig Vinyl
Don Frank Photography
Drivers Club
El Chinito Gordo Tucson
Jackalope Studios
