Minimize® was founded in 2001 by Colin McStravick, following his 20+ year career in architecture, with a focus on creating websites for design-savvy clients in A/E/C related industries.

Since 2009, Kelly Perso Design has provided high caliber graphic, branded environment, and web design for a variety of A/E/C clients, clean energy companies, small businesses, and non-profit organizations.

Our direct experience in the field facilitates the synthesis of
creative design with advanced web development strategies. 

We “demystify the mysteries of the internet”; simplifying the complexities involved with creating and maintaining websites. 

Visual clarity, intuitive UI, and carefully crafted ease-of-use are our core development principles.

simple, clean design for the web

A/E/C ? 

Yeah you know me.

Colin has a degree in Architecture (Go Bearcats!) and worked at a large Portland Architecture firm for 15+ years. Kelly worked in the same firms’ marketing department for several years; together they collaborated on various projects and marketing proposals. 

Since then, Kelly and Colin have been honored to work with some of the best designers and creative thinkers around, creating beautiful, highly effective websites for A/E/C firms of all shapes and sizes.

We’ve been there. We understand how designers think and communicate, both verbally and visually. We get it.

Your Team

Colin McStravick

Lead Web Developer

Bachelor of Architecture
University of Cincinnati

College of Design, Architecture, Art, and Planning

Kelly Perso

Lead Graphic Designer

Bachelor of Fine Arts, Graphic Design
Ball State University

Marketing Minor, Photography Emphasis, Architectural Studies

Joshua Markus

Web Developer

Bachelor of Arts, Media & Theatre Arts
Montana State University-Bozeman

Portland, Oregon

Julie Weber

Julie Weber

SEO Expert

Bachelor of English and Professional Writing

A/E/C Specialty

Selected Partners

We are greatly honored to have collaborated with the following organizations:

AIA Oregon

AIA Portland

Altus Architectural Studios

America Walks

Anderson Krygier

Architecture Foundation of Oregon

Ash Pierce Design

Bonneville Environmental Foundation

Breuer Consulting Group

Cairn Pacific

Cannon Beach Arts Association

Capri Architecture

Carleton Hart Architecture

Christie Architecture

Clark/Kjos Architects

Crutcher Structures


Curis Design

Cynthia Mosby Design

Dangermond Keane Architecture

Dig Vinyl


Don Frank Photography

Drivers Club

El Chinito Gordo Tucson

Elakha Alliance

Ellen Fortin Design + Architecture


Erika Wrenn / Urban Real Estate Broker

FFA Architecture and Interiors

The Food Trust



IIDA Hawaii Pacific

IIDA Oregon

IIDA Southwest

Inhabit Design

Jackalope Studios

Jackson Contractor Group

Jones Architecture

Joseph A Karman Architect

JRJ Architects

Kendall Wilkinson Design


Kriste Michelini Interiors

Lango Hansen Landscape Architects

Lease Crutcher Lewis

Lever Architecture

M Studio Architecture

Madtes Design

Murase Associates

My Green Lab

Northwest Engineering Service


OHSU School of Medicine Alliance

Pacific Plastic Surgery

Paul McKean Architecture

Peninsula Custom Homes

Peoples Associates Structural Engineers (PASE)

Persinger Architects

Peter Meijer Architect

Pioneer Waterproofing

Prodigy Property Management

Quattrocchi Kwok Architects

Raedeke Associates

The Ronald W. Naito MD Foundation

Samuel H. Williamson Associates

Sandbox Information Systems

Sargent Engineers

Säzän Group


Shapiro Didway

Shotgun Creek Investments

Spectrum Systems Design

Susan Emmons Studio

TLCD Architecture

Toni King & Associates

Trillium Family Services

TVA Architects

Urban Tour Group

Umpqua Valley Financial

Walker Macy

Woofter Bolch Architecture

ZFA Structural Engineers

ZGF Architects