Website Design + Development

The thought of developing a new website was daunting and overwhelming, but the process and design talent of Kelly and Colin made this not only manageable, it was also surprisingly enjoyable!

Mark Quattrocchi
Principal Emeritus, QKA

Our Process


Getting to Know You

We’ll begin with discovery meetings to discuss what’s important to you and your goals for your new website. We’ll provide a list of discovery questions prior to our meetings to help guide our conversations. We’ll gather in-depth information about your organization, as well as research and analysis of other websites within and outside your industry. We’re here to learn about you and help realize your vision for the future.


Wireframes + Design Layouts

Wireframes are created for 5-8 page types. Once flow of content is signed off on, 2-3 design comps are created for the home page and one interior page. Each comp will offer a unique perspective on concept, layout, color, fonts, etc.

Design comps are reviewed with you, then sculpted into a singular design that is carried out through the 5-8 page types established during wireframing. These design layouts serve as a visual guide for the Development Phase.


Custom Theme

All pages of your new website will be built, using the final design as a guide. This phase involves installing & configuring the database, CMS (WordPress), installing & configuring appropriate plug-ins, and custom PHP and responsive CSS code styling to match your final design comp.


Populate + Go LIVE!

Training will be provided on how to update and make changes to your website, via an easy-to- use, web-based page editor and administration interface.

Then, when you’re ready…

Your new website will be launched!

We are so pleased with the website that Kelly Perso Design and Minimize produced for us – it is better than we could have imagined! They listened carefully to our needs and delivered a product we are very proud of. They were responsive to questions and very easy to work with. We highly recommend them!

Katy Fishman
Marketing Manager, QKA
Care + Maintenance

After launch, your new website investment will be well-protected with our Care + Maintenance plans. Sleep soundly with the assurance that we’ll keep your new website up-to-date and running smoothly for years to come. 

Learn more >