What’s SEO?
Search Engine Optimization (SEO) can take your beautifully designed website and make it stand out in the vast cityscape that is the internet. With the right keywords incorporated into your web copy, when people are looking for your services, or even just seeking answers to common questions, your website will stand out like a Frank Gehry amongst the mundane. It will invite prospects to click and explore your online presence, which is the first step to establishing a long-lasting relationship with a new prospect.
SEO helps you attract the right audience, showcase your work, and compete effectively in the digital landscape, ultimately leading to more opportunities and resulting in successful projects to add to your portfolio.
And we know the A/E/C industries. So, if you’re looking to work with a team that truly understands your audience, you have come to the right place.
All the juicy details below – or, go ahead and…
Case Study
Christie Architecture
“Well, we were basically invisible before we worked with you and now we get so much traffic through Google it’s ridiculous!
I’d attribute this to the SEO stuff on our website and that we now have a Google business listing. Getting a whole bunch of reviews also REALLY helped. We get so many calls!!! We are #1 on Google searches now.(see screenshot to the right)
And your help explaining how that SEO stuff works was great. I’m actually right now, tweaking the project page SEO stuff beyond what you originally did. And I can do it myself now that I understand it 🙂
We also make sure we hit all the right marks with our blog for SEO. That Yoast plug-in thing is really helpful. I make sure we always have two green lights!”
– Lisa Christie, Principal
Customized to your unique business
We don’t just throw keywords at you and expect you to know what to do with them. We thoughtfully select phrases and search terms that we know your audience will use, and then teach you how to incorporate them into your content in multiple ways across your website and beyond.
A/E/C Specialty
We spent a portion of our careers in the architecture, design, and construction industry both as design professionals and as marketing leaders. This gives us a unique perspective. We know what you do, day in and day out, and we want to help you stand out against the competition and reach a broader audience.
Page One
If content is King than SEO is the throne. You need one to support the other and we can teach you how. Strong keywords are the foundation, but using those keywords and phrases in your copy will truly help you show up on page one. We don’t just offer keyword research services, we can also provide you with the content creation.
Julie Weber
SEO Expert
Julie spent the first several years of her career as an interior designer in commercial interiors, specifically working for furniture dealerships in the Milwaukee area. She took on marketing and communications initiatives early on in her design role, writing case studies and internal newsletters for her firm. In 2009 she earned her bachelor’s degree in English and Professional Writing and at that time, it became clear that her true passion was creating content and telling stories that could help sell a product or service within the architecture, design, and construction industry.
Since 2010, Julie has held a variety of digital marketing and communications roles and has acquired experience and training in SEO. She now helps her clients create relevant and meaningful content that can impact search results and increase website traffic. Because of her background and experience in the A/E/C industries, she has a unique perspective that helps inform everything she does.
Julie’s background and expertise is a perfect fit for Minimize® clients. In fact, Christie Architecture literally RAVES about their experience working with Julie!
Choose your SEO package
Minimize® offers the following unique SEO Packages
crafted specifically for discerning A/E/C industries.
Deluxe
With this option you get everything the intermediate plan offers but with content to help take you to the next level of optimization. We will take your keywords and write three blogs based on previously identified topics that you can post on your site.
This plan includes the following:
Discovery meeting
Discuss and identify SEO goals and competitive landscape.
Competitive analysis
Potentially identify competitors (if not provided), analyze competitor websites, assess ranking of competitors’ sites.
Keyword identification
Identify keywords based on goals and competitive landscape.
Blog topic suggestions
Suggest blog topics based on keyword identification.
WordPress page optimization
Optimize each page using the WordPress plug-in Yoast. Cost will depend on number of pages.
WordPress blog page optimization
Optimize each existing blog post using the WordPress plug-in Yoast. Cost will depend on number of blogs.
Image alt-tags and descriptions
Create alt-tags for accessibility and descriptions that are optimized using identified keywords.
Three optimized blogs provided
Write three blogs optimized with the keywords identified.
$3.6 – 8.4k
Intermediate
With this option you get everything the basic plan offers but without the need to optimize webpages yourself. We will take your keywords and optimize each of your site pages, blog pages, and images using the Yoast SEO plugin for WordPress.
This plan includes the following:
Discovery meeting
Discuss and identify SEO goals and competitive landscape.
Competitive analysis
Potentially identify competitors (if not provided), analyze competitor websites, assess ranking of competitors’ sites.
Keyword identification
Identify keywords based on goals and competitive landscape.
Blog topic suggestions
Suggest blog topics based on keyword identification.
WordPress page optimization
Optimize each page using the WordPress plug-in Yoast. Cost will depend on number of pages.
WordPress blog page optimization
Optimize each existing blog post using the WordPress plug-in Yoast. Cost will depend on number of blogs.
Image alt-tags and descriptions
Create alt-tags for accessibility and descriptions that are optimized using identified keywords.
$2.4 – 3.6k
Basic
Understand where you stand against your competitors and obtain a list of keywords that you can use to optimize your pages in WordPress. A guide will be provided so that you know how to use the Yoast SEO plugin and can do the optimization work yourself.
This plan includes the following:
Discovery meeting
Discuss and identify SEO goals and competitive landscape.
Competitive analysis
Potentially identify competitors (if not provided), analyze competitor websites, assess ranking of competitors’ sites.
Keyword identification
Identify keywords based on goals and competitive landscape.
Blog topic suggestions
Suggest blog topics based on keyword identification.
Do it yourself guide provided
$1.2 – 2.4k
Want to learn more about SEO?
Check out our “Intro to SEO” Webinar video!
